BUDDS Index
Backed by two decades of sales and more than 100,000 verified records, BUDDS Index sets the standard for valuing sports memorabilia. It gives collectors and fans a clear measure of worth, turning great sporting moments into data that can be tracked, compared, and debated.
For investors, it provides market intelligence and long-term trend analysis, supporting confident decisions in a fast-moving sector. And for the industry, it underlines BUDDS’ role as the trusted authority in sports memorabilia.
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Over 5,000 football shirts...
In the past two decades, BUDDS has sold nearly 20,000 pieces of football memorabilia, averaging £750 at hammer. Individual results have ranged from £220,000 headline lots to more modest sums, reflecting the breadth of the market we serve.
More than 5,000 football shirts have passed through our auctions, realising £2.8 million in sales — clear evidence of the sustained demand for quality shirts and our ability to deliver record results.
From historic match-worn kits to rare collector’s issues, BUDDS has established an unrivalled record in the football shirt market, trusted by collectors worldwide.
Red Legacy, Rising Returns
A Manchester United 1979 FA Cup Final tracksuit recently sold for £5,500 - 83% above its top estimate of £3,000.
Worn by David McCreery in the match famously dubbed The Five Minute Final after Arsenal’s dramatic last-minute win, the Admiral tracksuit proved that pieces from pivotal games can deliver both historical significance and strong financial returns.
The Budd Index confirms that vintage match-worn items from legendary moments like this often outperform expectations, offering collectors and investors a rare blend of cultural and market value.
Hitting a six at auction
Bradman’s Bat is the most expensive ever sold at auction, fetching a reported £131k in December 2021.
Reputation Repriced: The Lance Effect
Lance Armstrong was once blue-chip in cycling collections. After the 2012 lifetime ban and the stripping of his Tour de France titles, the market moved fast in the other direction - average hammer prices for his memorabilia are down 51% since the scandal.
The BUDDS Index maps these reputational shocks in real time, helping investors separate durable value from fragile hype - and avoid expensive mistakes.
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BUDDS Index is the only benchmark dedicated to tracking the value of sports memorabilia across categories, eras, and reputations. From shirts and bats to medals and trophies, it captures the numbers that define the market and the stories behind them.
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