About BUDDS
BUDDS (formerly Graham Budd Auctions) is Europe’s leading specialist in sports memorabilia.
Backed by decades of specialist insight and deep market knowledge, we combine personal expertise with powerful data through the Budd Index - our in-house reporting tool - to deliver sharp, strategic service for buyers, sellers and investors in this fast-moving market.
Sports memorabilia is not just a passion - it’s an investment in sporting history.
These are the moments that made headlines and stirred stadiums - now preserved, authenticated, and ready to own.
At BUDDS, we’re trusted to bring only real pieces to market. Every item is rigorously assessed for provenance, giving collectors and investors total confidence in what they’re bidding for.
We channel the power of sport, the intensity of historic moments, the joy, the heartbreak, the raw adrenaline, and use that momentum to drive everything we do.
The world of sports memorabilia is vast and dynamic. From medals, trophies, and match-worn kit linked to sporting legends, to programmes, tickets, autographs, artwork, and commemorative pieces, these items capture the moments that define sporting history. Whether you’re collecting or selling, this is a market built on legacy, significance, and lasting value.
Graham Budd founded the company in 2004 after 25 years at Sotheby’s, where he served as Deputy Director and Head of Sporting Memorabilia. During his time there, he led landmark auctions including the Lester Piggott collection and the estate of Sir Stanley Matthews.
Today, BUDDS (formerly Graham Budd Auctions) offers a full suite of professional auction and valuation services. We combine deep expertise with a personal, focused approach - whether you're new to the market or a seasoned collector, we're here to deliver results.
Request a Valuation
Thinking of selling or needing an insurance valuation? Our professional valuation service is completely free of charge and without obligation. Simply fill out our valuation form and we'll respond with a low and high estimate of what you could achieve at auction.
ONLINE VALUATIONS
