BUDDS. New Name. Same Passion
A new name for a new era in collecting.
Since 2005, we've been a trusted name for collectors around the world, known for authenticity, expertise, and a deep respect for sporting heritage. Now, we're evolving with the world of collecting.
This isn't just a name change - it’s a refresh of how we present ourselves, how we connect with our community, and what it means to be part of the memorabilia world in 2025.
We're still grounded in the same legacy. But our new identity reflects something bigger: a brand that feels more modern, more inclusive, and more in tune with the spirit of sport today.
Why BUDDS?
Collecting is no longer a niche pursuit.
From seasoned collectors to fans seeking their first special piece, more people than ever are discovering the stories and emotion behind sporting memorabilia.
- It’s not just about the final hammer price. It’s about the moments that lead up to it
- The curiosity sparked by a rare item
- The stories that connect you to a time, a player, a team
- The thrill of placing that one more bid
- The satisfaction of finding something that just feels right
BUDDS reflects all of that.
Designed for Today’s Collector
BUDDS (Formerly Graham Budd Auctions) is shaped around the way real fans engage with memorabilia:
- You want the detail and the drama
- You want discovery as much as expertise
- You want to feel part of something bigger
Whether you're hunting a standout item or building a lifelong collection, we're here to guide you - from discovery to decision.
Our auctions are still carefully curated and professionally run. But now, they’re designed to surprise, excite, and welcome collectors of every kind.
We're still the same team. Still sourcing world-class lots. Still bringing unmatched credibility to the sports memorabilia space. But as BUDDS, we're injecting new energy into everything we do.
Because in the end, this isn’t just about what you buy. It’s about what it means to you.
BUDDS. Own Your Passion.
Introducing The World Cup 2026 Auction
We are searching for the exceptional.
BUDD’s World Cup 2026 Auction is set to become the largest and most prestigious World Cup memorabilia auction series in history.
