BUDDS Index
Backed by over two decades of sales data and more than 100,000 verified records, the BUDDS Index is the definitive benchmark for valuing sports memorabilia.
It gives collectors a clear, data-backed measure of worth — turning great sporting moments into numbers that can be tracked, compared, and acted upon.
For investors, it provides market intelligence and long-term trend analysis, supporting confident decisions in a fast-moving sector. For the industry, it confirms BUDDS' position as the trusted authority in sports memorabilia.
For media or data enquiries, contact brand@budds.com
BUDDS INDEX - SUMMER 2026 REPORT
Sixty years on, the summer of 1966 hasn't loosened its grip on the auction room. If anything, the grip has tightened.
The BUDDS Index Summer 2026 Report focuses entirely on 1966 World Cup memorabilia - tracking more than £600,000 in hammer prices across two decades of BUDDS sales. The headline figure: a 5.52% compound annual growth rate over twenty years.
Alan Ball's winner's medal returned 53.4% ROI over 18 years. A referee's coin, estimated at £2,000, sold for £11,164. Ray Wilson's medal set the category benchmark at £136,000. And Alan Ball's World Cup cap sold for £115,000 against a high estimate of £25,000 - four and a half times over.
England still haven't won it again. Supply is finite. Demand is global. The case for 1966 memorabilia is as compelling as it has ever been.
The World Cup Memorabilia Series
Ahead of the most commercially significant World Cup in a generation, the BUDDS Index published a five-part series on what the tournament does to the memorabilia market.
From 1966 to 2022. From shirts to medals to match-used pieces. The data is consistent: World Cup items outperform. Every time.
One City. Two Clubs. The Deepest Football Memorabilia Market In The World.
Manchester United and Manchester City together represent the most contested and most studied collectibles market in football. The BUDDS Index examines what separates a Manchester piece that outperforms from one that disappoints - and what twenty years of hammer prices tell us about the city's long-term market trajectory.
The Augusta Premium. Why Masters Memorabilia Holds Its Value.
Golf memorabilia is a maturing market. Augusta National is its most defensible premium. The BUDDS Index examines what Masters-specific pieces have done at hammer, why condition and provenance command exceptional returns in golf, and which names carry the most durable long-term collector value.
