Single Bottle of Klopp Celebration Beer Fetches £9,000 at Auction

• 491 bottles of ‘Believers Brew’ beer, produced by Carlsberg and ERDINGER, were sold by Graham Budd Auctions for £120,650 in total

• Bottle number 491, produced to commemorate Klopp’s last game for Liverpool, a 2 - 0 win over Wolverhampton Wanderers on 19th May, sold for £9,000

• All proceeds will go to the LFC Foundation, creating life changing opportunities for young people and families

The beer’s name was inspired by Klopp’s first press conference, where he promised to turn “doubters to believers". It was made using an even split of ERDINGER signature wheat malt and Carlsberg pilsner malt.

Other individual bottles that sold for a high price included:

• Bottle 206 - sold for £6,500 - commemorating Liverpool’s 4 - 0 win over Barcelona at the Champions League semi final second leg on 7th May 2019

• Bottle 208 - sold for £2,000 - marking the 2-0 win to Spurs in the 2019 Champions League final on 1st June 2019

• Bottle 378 - sold for £2,000 - for the Liverpool’s 0 - 0 draw with Chelsea at the FA Cup final in 2022

• Bottle 419 - sold for £2,400 - marking Liverpool’s epic 7 - 0 Premier League win over Manchester United on 5th March 2023

David Convery, Head of Sporting Memorabilia at Graham Budd Auctions, said:

“Jürgen Klopp’s tenure at Liverpool FC is nothing short of legendary, and the creation of the limited-edition Believers Brew is a fitting tribute to his incredible journey. It was a genuine honour to be involved and the auction attracted bids from football fans all over the world.”

“We knew this was going to be a successful auction when all of the bottles had attracted bids a week before the auction ended, and to see bottle 491 sell for £9,000 was incredible. Knowing the £120,00 raised will all go to the brilliant work carried out by the LFC Foundation made it all the more worthwhile.”