From Anfield to Auction: The Market That Follows Liverpool’s Glory
The new season starts at Anfield, and Liverpool begin as defending champions. A full house. A new chapter. And, for collectors, a familiar uptick in attention.
Whenever Liverpool win, the market moves.
It’s not just the headlines or the honours list. It’s what those achievements mean: the shirts worn to earn them, the medals lifted, the moments captured in fabric, metal and memory. This is where auction meets emotion - and few clubs evoke that mix quite like Liverpool FC.
At BUDDS, the connection is clear. The numbers back it up. Over two decades, Liverpool-related lots have consistently drawn strong bidding, often surpassing estimates, and occasionally entering club folklore all over again.
Standouts from Liverpool
The Champions Wall. Sold for £30,000, this wasn’t a shirt or a medal, but a wall installation from Melwood - a shrine to Liverpool’s greatest moments. Domestic titles, European triumphs, global dominance. A piece of physical history, once passed in silence by players and staff. Now, it lives on in a new setting, its symbolism undimmed.
Or Jurgen Klopp’s stadium jacket. Understated, functional, and worn during the 2019 run to Madrid. It sold for a modest sum, but that’s not the point. For the collector, it was part of the everyday that led to something extraordinary. A season written in style, sweat and late nights at Melwood.
Match Worn Shirts
Match-worn shirts tell their own stories too. From Sander Westerveld’s keeper kit to Patrik Berger’s No.15 from a clash with Manchester United, the lots that draw most interest are those soaked in context. Rivalries. Finals. Turning points. What matters is not just who wore it, but when, and what was at stake.
Tommy Smith’s 1974 FA Cup Final shirt - sold for £10,000 - is a perfect example. Smith wasn’t just a hard man. He was a Shankly man. That final was Shankly’s last. That shirt is a statement.
The Budd Index shows Liverpool items regularly outperform estimate, and there’s no mystery why. Global fanbase. Iconic players. Historic nights. And a sense, always, that Liverpool are never far from their next big moment.
This season may be another. And somewhere, someone will be watching the match while looking at a wall, or a jacket, or a shirt - knowing they own a piece of what came before.
Ready to consign your Liverpool memorabilia? We’re now accepting entries for future auctions.
