Graham Budd Auctions Becomes BUDDS - A New Name for a New Era

This isn’t just a name change. It's a reflection of how far we’ve come and where we’re heading. For over 20 years, we’ve been a trusted home for sports memorabilia collectors, and our new identity carries that legacy forward while embracing a more modern, more inclusive vision of what collecting can be.

As interest in memorabilia grows across all ages and backgrounds, we’re seeing a shift in how people connect with auctions. It’s no longer just about acquisition - it’s about anticipation, discovery, and the thrill of the moment. Whether it’s the decision to place one last bid or the joy of securing a piece of sporting history, today’s collectors are looking for something that goes beyond the transaction.

BUDDS speaks to this evolving audience. It gives our brand a fresh, future-facing energy while keeping the heart of what has always set us apart: credibility, knowledge, and a genuine passion for sport. The name also gives the sense of a shared experience, a collective of fans, and a feel of belonging in a space built around what people love.

Our approach is evolving to match. We’re creating a more engaging journey for buyers, one that taps into the reasons people collect in the first place - curiosity, connection, excitement, and the joy of finding something that feels just right. Every auction is designed to bring those moments to life.

What hasn’t changed is our commitment to quality, expertise, and the service you’ve come to expect from us. We’re still the same team, with the same attention to detail and dedication to doing things properly. The name may be new, but the care, knowledge and integrity remain at our core.

This rebrand marks a natural step forward as we grow with the collectors - new and seasoned - who continue to shape our world. With BUDDS, we’re building something that’s open, passionate, and proudly rooted in sport.

BUDDS. Own Your Passion.