World Cup Valuation Roadshow Comes to Hillsborough Stadium
Join us on the next stop on the BUDDS World Cup Valuation Roadshow on Wednesday 19 November, 2-8pm, in The Charlton Suite at Hillsborough Stadium, and also support Sheffield Wednesday.
Bring your memorabilia for a free specialist valuation and enjoy a Q&A with former England and Sheffield Wednesday star Mel Sterland.
This special event is a chance not only to celebrate World Cup history, but also to honour one of English football’s most historic clubs. Sheffield Wednesday and Hillsborough have long stood as symbols of the city’s passion for the game - from hosting FA Cup semi-finals to European fixtures, it's an important part of the community.
As football prepares to mark two defining anniversaries - 60 years since England’s 1966 World Cup triumph and 40 years since Maradona’s ‘Hand of God’, this event celebrates the stories, emotions, and achievements that make the World Cup the pinnacle of the game. From match-worn shirts and original balls to medals, tickets, and personal artefacts, every piece tells part of football’s global story.
Inside the 2026 World Cup Auctions
Running throughout the tournament period (14th June to the 17th July), BUDDS are hosting 3 special auctions which will include
60th Anniversary of the 1966 World Cup 60th Anniversary Timed Auction
48 country match worn shirts of the World Cup
The World Cup Auction - Moments That Made History
As part of this exciting nationwide tour, BUDDS is proud to support Sheffield Wednesday by hosting the next stop at Hillsborough Stadium - a ground rich in history and home to generations of passionate fans. Sports fans and collectors are invited to bring their items for complimentary valuations from our team of experts, and enjoy a special Q&A with former England and Sheffield Wednesday defender Mel Sterland.
Visitors will also have the chance to see some landmark items from football’s biggest names and moments, already secured for the auction, including Peter Shilton’s 1986 ‘Hand of God’ England shirt, Pele’s 1958 World Cup winner’s medal, and Alan Ball’s 1966 final-winning shirt.
Hillsborough: A Proud Stage for Football Heritage
Following a successful valuation day at Sunderland AFC, the Roadshow now heads to Sheffield - a city defined by its footballing heritage. Hillsborough, home to Sheffield Wednesday, has hosted legends, finals, and fans for generations.
The Hillsborough event continues BUDDS’ nationwide search for iconic FIFA World Cup memorabilia, offering collectors and supporters a chance to share their stories and uncover the hidden value of their collections.
Join Us
Date: Wednesday 19 November 2025
Time: 2-8pm
Location: The Charlton Suite, Hillsborough Stadium
Entry: Free
14:00 to 17:00 fans valuation event - bring along your memorabilia
18:00 to 19:30 Q&A with Melvyn Sterland, former professional footballer who played for England, Sheffield Wednesday and Leeds United. John Garrett and David Convery and special guests
Book your place, meet the experts, and be part of Sheffield’s celebration of football history.
Who knows - the next great piece of World Cup history could be discovered at Hillsborough.