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Head of Private Clients

Will Franklin

Will Franklin

With over 7 years of experience in the sports memorabilia space, Will specialises in private client relationships, bespoke consignments, and sourcing rare and significant pieces from across the world of sport. He has worked directly with some of sport’s greatest names, building strong relationships and developing a trusted network of collectors, players, and agencies.


Will has a proven track record in establishing and growing new departments, with a focus on nurturing high-value client relationships and creating tailored initiatives that unlock meaningful opportunities for players, partners, and collectors alike.


At BUDDS, he leads the Private Client division – delivering a discreet, relationship-led service for high-value clients, overseeing private sales, arranging auction consignments, and building long-term partnerships across football and other major sports. 

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